_Project

_Overview

FDC - Fundação Dom Cabral - is the biggest business school in Latin America and one of the best in the world. As the next step of the rebranding, the website is one of the touch points of the user and school. This new digital position is important to align the new position and how to be efficient.

_The process

The first challenge was to reorganize all content finding a balance between users and business needs. Workshops with users and stakeholders were applied to redefine areas of the site. Wireframes and some user tests to validate the new flow. After validation, visual design aligned with the design guide of the new brand of school.

_The workshops

The workshops were designed for users and stakeholders think about the structure of school, what is relevant to be shown, and the better way to be efficient.

_screens