_Project

FDC - Fundação Dom Cabral

FDC

Fundação Dom Cabral

_Overview

FDC - Fundação Dom Cabral - is the biggest business school in Latin America and one of the best in the world. As the next step of the rebranding, the website is one of the touch points of the user and school. This new digital position is important to align the new position and how to be efficient.

_ Disciplines

User Experience/ User Interface

_Agency

Tom Comunicação

_My role

Designer

 

_ Disciplines

User Experience/ User Interface

_Agency

Tom Comunicação

_My role

Designer

 

Vitrine_fdc
_The process

The first challenge was to reorganize all content finding a balance between users and business needs. Workshops with users and stakeholders were applied to redefine areas of the site. Wireframes and some user tests to validate the new flow. After validation, visual design aligned with the design guide of the new brand of school.

_The workshops

The workshops were designed for users and stakeholders think about the structure of school, what is relevant to be shown, and the better way to be efficient.

workshop
mapa
_screens
wireframe
wireframe_5
wireframe_3
wireframe_4
wireframe_2
01
15
24
05_a
01
04
05_a
05

Selected Works

Alva LabsProject type

Give2meProject type

Fundação Dom CabralProject type

VitaconProject type